AskNestlé: When 41M Parents Needed Better Nutrition Guidance 🍎
After closely monitoring the website activities, we discovered a significant interest in health, nutrition, and meal plans by different target audience. The challenge was to segment this audience, create user flows, develop a feature list, and design a high-fidelity interface that appeals to them.
FMCG
UI/UX Intern
3 Months
Objective: Ask Nestlé is a digital platform aimed at empowering users with personalized nutrition guidance, meal planning, and health insights. The project's goal was to redesign the existing website to better serve a diverse audience seeking reliable nutritional information and tools.
Product Impact
+41.2M
Number of Parents visiting the website
+1.2M
Number of personalized meals plans generated
+3.7M
Number of articles that were read on the website
Client Requirements
Nestlé India wanted to create a user-friendly digital platform that promotes healthy eating habits through personalized nutrition content. The key requirements included developing an intuitive interface for parents, fitness enthusiasts, and users with dietary restrictions; integrating personalized meal planning and BMI tools; organizing a large recipe database in a searchable and accessible format; and ensuring the overall design reflected Nestlé’s brand values of health, trust, and family nutrition. The platform also needed to be responsive across devices, scalable for future features, and optimized for performance and accessibility.
The Challenge That Made Indian Parents Frustrated 😤
Picture this: You're a working parent, trying to find reliable nutrition information for your toddler at 11 PM on your phone. The current AskNestlé website loads slowly, logs you out randomly, and finding a simple recipe feels like solving a puzzle. Sound familiar? That's exactly what 95% of users were experiencing! 📱💔
The Reality Check
😤 95% mobile users stuck with a desktop-first design
😤 77% never returned due to confusing navigation
😤 Dense expert articles nobody wanted to read
😤 Missing Hindi support for 1M+ regional users
My Solution: From Nutrition Confusion to Family Confidence 💪
The Research Reality Check 🔍
🥘 Recipes Were Gold
But expert articles were getting ignored. Parents wanted quick, actionable meal ideas, not lengthy nutritional essays!
👨🍳 Dad Power Rising
Indian fathers were increasingly involved in nutrition decisions - a huge shift we needed to design for.
🎯 Hidden Personalization Tools
Users loved personalized features but couldn't find them easily. Classic case of great features buried in poor UX.
🗣️ Hindi = Essential
1M+ users preferred Hindi. This wasn't a nice-to-have - it was absolutely critical for real accessibility.
🚨 The Mobile Crisis: 95% of users on mobile, experiencing a desktop-designed nightmare. Every tap was a struggle! 📱😰
The competitor analysis focused on websites that offer similar nutrition information. This evaluation helped us identify best practices and gaps in the market to enhance our own platform's offerings.
Strategic Redesign Approach ⚡
Phase 1: Understanding Real Families 👥
Created personas that mattered: Garima (working mom juggling toddler nutrition) and Joseph (dad managing teenage dietary needs). These weren't just demographics, they were real people with real feeding struggles.
Phase 2: Information Architecture Makeover 🗺️
Before: Confusing maze of content
After: Clear, intuitive navigation with smart content grouping
Everything organized around actual user goals, not company structure!
Phase 3: Mobile-First Design Revolution 📱
Built for thumbs, not cursors. Every interaction designed for one-handed phone use during busy parenting moments. Because real life doesn't pause for bad UX!
Key Innovations That Changed the Game 🎮
📝 Smart Content Strategy
The Problem: Expert articles buried in academic language
My Solution: Bite-sized, actionable nutrition content that busy parents actually wanted to consume
🎯 Personalization That Works
Beyond Basic: Created tools like the immune scale that made nutrition tracking feel less like homework, more like a helpful companion
🌏 Regional Language Integration
The Insight: Over 1M users preferred Hindi
The Action: Built bilingual support that felt natural, not translated
⚡ Mobile-Optimized Performance
Speed Matters: When parents need quick answers about their child's nutrition, slow load times aren't just annoying. they're deal-breakers
What This Actually Meant for Families 💝
This wasn't just a website redesign, it was about making trustworthy nutrition guidance accessible to millions of Indian parents who needed reliable information but didn't have time for complexity.
Real Impact:
✅ Simplified decision-making for overwhelmed parents
✅ Increased engagement through relevant, localized content
✅ Built trust through intuitive, reliable user experience
✅ Scaled nutrition education across diverse Indian demographics
The platform became the go-to resource for parents seeking trusted nutrition guidance, proving that good design can genuinely improve family health outcomes. 🌟
Key Takeaways for Future Projects 🎯
🎯 User Context is Everything
Designing for "parents" isn't specific enough. Designing for "working Indian mothers trying to manage toddler nutrition on mobile during commute", that's actionable insight.
⚡ Performance = Trust
In nutrition and health, slow or buggy interfaces don't just frustrate users, they undermine credibility.
🌏 Regional Personalization Matters
1M Hindi-preferring users weren't edge cases, they were a core market segment that needed proper attention.
The Bottom Line 🏆
This internship project demonstrated how user-centered design thinking can transform complex nutritional information into accessible, trustworthy digital experiences for diverse family needs.
Ready to solve complex problems with empathy and data-driven design? Contact me at shakthi011001@gmail.com