01 · SportsMarkers · SquareResults · 2026
0 to 1 in two months: one system for athletes and recruiters.
Talent deserves to be seen. A brand and design system for athlete recruitment.
- Coded components
- 21
- Colour tokens
- 25
- Themes from one system
- 2
San Jose, CA
Open to product design roles
I turn complex problems into intuitive products, with research rigor and thoughtful design.
From the AskNestlé research.
Research notes: “My son is a fussy eater.”; 95% of visitors are on mobile; “Dinner has to take 20 minutes.”; “So much advice. Whom do I trust?”; 58% can’t find the right content; “I google recipes in the cab at 6pm.”; 3.3M visits to recipe pages; “It logged me out halfway through.”.
Clusters: Time, Trust, Findability.
Insights: 1. Parents decide dinner on the go, in minutes. 2. They want one trusted answer, not more advice. 3. Recipes are the draw, but hard to find on a phone.
How might we get a parent from question to dinner in one tap?
Design: a mobile screen with search “Dinner for a fussy eater” (insight 3), filters “Under 20 min” (insight 1) and “Expert approved” (insight 2), a recipe card for Veggie paneer wrap, and a button to add to tonight’s plan.
Listen. Start with what people actually say and do.
I’m motivated by complex problems that require both research rigor and thoughtful design. My goal is to help build intuitive, inclusive and scalable products, while keeping usability and real human needs central to technological innovation.
Selected work
01 · SportsMarkers · SquareResults · 2026
Talent deserves to be seen. A brand and design system for athlete recruitment.
02 · Sarvagya · Saptang Labs · 2022-23
AI-powered brand threat monitoring for Saptang Labs, rebuilt around severity so analysts act in seconds.
03 · AskNestlé · Nestlé India · via Design Brewery · 2022
A mobile-first nutrition platform for parents who read on their phones, often in Hindi.
04 · Accessible Voice AI · Confidential project · 2026
An AI-powered screen reader for blind and low-vision users. It reads any website or PDF with clarity, gives contextual summaries and answers questions conversationally, all through one voice-first interface.

Process
Interviews, surveys, competitor analysis, personas and journey maps, so the problem is defined by evidence.
Problem framing, brainstorming and wireframes, shared early with stakeholders while change is cheap.
High-fidelity UI built on a design system, checked against accessibility standards, ready for handoff.
Usability tests and data analysis, then another pass. Most good decisions come from the second iteration.
3D and motion
Urban Inferno is a VR piece about urban heat in Arizona. I modelled the city in Blender, animated an AI narrator called Breeze, and built scenes in Unity.
Read the craft notes