Shakthi Thanigaivel Case Study

AskNestlé: When 41M Parents Needed Better Nutrition Guidance 🍎

Nestlé wanted to help millions of parents find reliable nutrition guidance, but their digital experience felt scattered and hard to use. The risk was clear, if families couldn’t quickly get the answers they needed, trust in the brand could fade. Our goal was to make the platform simple, clear, and approachable.

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Client Conversion

+41.2M

Articles Clicked

+3.7M

Building Brand Threat Monitoring Dashboard for Pinaca Technologies (Saptang Labs)

Sarvagya Threat Dashboard is a security platform that detects and mitigates online threats in real time. It helps brands monitor risks across social media, websites, and applications

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Task Completion Rate

+13.3%

User Satisfaction

90%

AskNestlé: When 41M Parents Needed Better Nutrition Guidance 🍎

Nestlé wanted to help millions of parents find reliable nutrition guidance, but their digital experience felt scattered and hard to use. The risk was clear, if families couldn’t quickly get the answers they needed, trust in the brand could fade. Our goal was to make the platform simple, clear, and approachable.

View case study

Client Conversion

+41.2M

Articles Clicked

+3.7M

When 1M+ Data Points Demanded Clarity: AI-Powered Brand Threat Monitoring for Saptang Labs 🚨

The core challenge was to design an interface that enables real-time monitoring and rapid threat response while managing massive data volumes across enterprise environments. The stakes were high: when brands come under attack, slow or complex interfaces cost money.

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Client Conversion Rate

+30%

Stakeholder Satisfaction

100%

Building Brand Threat Monitoring Dashboard for Pinaca Technologies (Saptang Labs)

Sarvagya Threat Dashboard is a security platform that detects and mitigates online threats in real time. It helps brands monitor risks across social media, websites, and applications

View Case study

Task Completion Rate

+13.3%

User Satisfaction

90%

When 1M+ Data Points Demanded Clarity: AI-Powered Brand Threat Monitoring for Saptang Labs 🚨

The core challenge was to design an interface that enables real-time monitoring and rapid threat response while managing massive data volumes across enterprise environments. The stakes were high: when brands come under attack, slow or complex interfaces cost money.

View Case Study

Client Conversion Rate

+30%

Stakeholder Satisfaction

100%

Improving Usability and Navigation on Greystar’s Platform

The primary goal of the usability test conducted on Greystar was to evaluate the user experience and identify areas for improvement. Specific objectives and goals included assessing the website's navigation, functionality, and overall usability to ensure a seamless and efficient user journey.

View case study

Task Completion Rate

+13.3%

User Satisfaction

90%

Improving Usability and Navigation on Greystar’s Platform

The primary goal of the usability test conducted on Greystar was to evaluate the user experience and identify areas for improvement. Specific objectives and goals included assessing the website's navigation, functionality, and overall usability to ensure a seamless and efficient user journey.

View case study

Task Completion Rate

+13.3%

User Satisfaction

90%

Improving Usability and Navigation on Greystar’s Platform

The primary goal of the usability test conducted on Greystar was to evaluate the user experience and identify areas for improvement. Specific objectives and goals included assessing the website's navigation, functionality, and overall usability to ensure a seamless and efficient user journey.

View case study

Task Completion Rate

+13.3%

User Satisfaction

90%

Developing Urban Planning Awareness Through Urban Inferno (Virtual Reality Experience)

An immersive VR storytelling experience where users design their dream city from provided choices and witness the environmental impact of their choices in real time. Through interactive scenarios and dynamic outcomes, this project blends creativity, technology, and sustainability to inspire thoughtful urban planning.

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User Satisfaction

100%

User Retention

70%

Urban Inferno - VR Showcase

An immersive VR storytelling experience where users design their dream city from provided choices and witness the environmental impact of their choices in real time. Through interactive scenarios and dynamic outcomes, this project blends creativity, technology, and sustainability to inspire thoughtful urban planning.

View case study

User Satisfaction

100%

User Retention

70%

Developing Urban Planning Awareness Through Urban Inferno (Virtual Reality Experience)

An immersive VR storytelling experience where users design their dream city from provided choices and witness the environmental impact of their choices in real time. Through interactive scenarios and dynamic outcomes, this project blends creativity, technology, and sustainability to inspire thoughtful urban planning.

View case study

User Satisfaction

100%

User Retention

70%

Enhancing Content Discovery and User Engagement in the Netflix Mobile App

The Challenge and the goal is to identify the core user experience problem that is involved in content discovery and enhance the subscriber engagement with the content and the application. Identifying market strategies that can help Netflix with fast-growing competitors.

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User Satisfaction

95%

Growth in Discovery

+55%

Enhancing Content Discovery and User Engagement in the Netflix Mobile App

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

View case study

User Satisfaction

+13.3%

User Satisfaction

90%

Enhancing Content Discovery and User Engagement in the Netflix Mobile App

The Challenge and the goal is to identify the core user experience problem that is involved in content discovery and enhance the subscriber engagement with the content and the application. Identifying market strategies that can help Netflix with fast-growing competitors.

View case study

User Satisfaction

95%

Growth in Discovery

+55%

My Works

My Works

AskNestlé: When 41M Parents Needed Better Nutrition Guidance 🍎

Building Brand Threat Monitoring Dashboard for Pinaca Technologies (Saptang Labs)

AskNestlé: When 41M Parents Needed Better Nutrition Guidance 🍎

When 1M+ Data Points Demanded Clarity: AI-Powered Brand Threat Monitoring for Saptang Labs 🚨

Building Brand Threat Monitoring Dashboard for Pinaca Technologies (Saptang Labs)

When 1M+ Data Points Demanded Clarity: AI-Powered Brand Threat Monitoring for Saptang Labs 🚨

Improving Usability and Navigation on Greystar’s Platform

Improving Usability and Navigation on Greystar’s Platform

Improving Usability and Navigation on Greystar’s Platform

Developing Urban Planning Awareness Through Urban Inferno (Virtual Reality Experience)

Urban Inferno - VR Showcase

Developing Urban Planning Awareness Through Urban Inferno (Virtual Reality Experience)

Enhancing Content Discovery and User Engagement in the Netflix Mobile App

Enhancing Content Discovery and User Engagement in the Netflix Mobile App

Enhancing Content Discovery and User Engagement in the Netflix Mobile App

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