Hi, I am Shakthi!
Hi, I am Shakthi!
I am an UI/UX Designer crafting intuitive, impactful products that resonates with user's and business needs. I aim to ignite meaningful digital experiences that drive engagement and foster lasting connections with the product 🚀
Improving Usability and Navigation on Greystar’s Platform
The primary goal of the usability test conducted on Greystar was to evaluate the user experience and identify areas for improvement. Specific objectives and goals included assessing the website's navigation, functionality, and overall usability to ensure a seamless and efficient user journey.
Task Completion Rate
+13.3%
User Satisfaction
90%
Improving Usability and Navigation on Greystar’s Platform
The primary goal of the usability test conducted on Greystar was to evaluate the user experience and identify areas for improvement. Specific objectives and goals included assessing the website's navigation, functionality, and overall usability to ensure a seamless and efficient user journey.
Task Completion Rate
+13.3%
User Satisfaction
90%
Improving Usability and Navigation on Greystar’s Platform
The primary goal of the usability test conducted on Greystar was to evaluate the user experience and identify areas for improvement. Specific objectives and goals included assessing the website's navigation, functionality, and overall usability to ensure a seamless and efficient user journey.
Task Completion Rate
+13.3%
User Satisfaction
90%
Developing Urban Planning Awareness Through Urban Inferno (Virtual Reality Experience)
An immersive VR storytelling experience where users design their dream city from provided choices and witness the environmental impact of their choices in real time. Through interactive scenarios and dynamic outcomes, this project blends creativity, technology, and sustainability to inspire thoughtful urban planning.
User Satisfaction
100%
User Retention
70%
Urban Inferno - VR Showcase
An immersive VR storytelling experience where users design their dream city from provided choices and witness the environmental impact of their choices in real time. Through interactive scenarios and dynamic outcomes, this project blends creativity, technology, and sustainability to inspire thoughtful urban planning.
User Satisfaction
100%
User Retention
70%
Developing Urban Planning Awareness Through Urban Inferno (Virtual Reality Experience)
An immersive VR storytelling experience where users design their dream city from provided choices and witness the environmental impact of their choices in real time. Through interactive scenarios and dynamic outcomes, this project blends creativity, technology, and sustainability to inspire thoughtful urban planning.
User Satisfaction
100%
User Retention
70%
Enhancing Content Discovery and User Engagement in the Netflix Mobile App
The Challenge and the goal is to identify the core user experience problem that is involved in content discovery and enhance the subscriber engagement with the content and the application. Identifying market strategies that can help Netflix with fast-growing competitors.
User Satisfaction
95%
Growth in Discovery
+55%
Enhancing Content Discovery and User Engagement in the Netflix Mobile App
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
User Satisfaction
+13.3%
User Satisfaction
90%
Enhancing Content Discovery and User Engagement in the Netflix Mobile App
The Challenge and the goal is to identify the core user experience problem that is involved in content discovery and enhance the subscriber engagement with the content and the application. Identifying market strategies that can help Netflix with fast-growing competitors.
User Satisfaction
95%
Growth in Discovery
+55%
Building Brand Threat Monitoring Dashboard for Pinaca Technologies (Saptang Labs)
Sarvagya Threat Dashboard is a security platform that detects and mitigates online threats in real time. It helps brands monitor risks across social media, websites, and applications using ML-driven classification and alerts. Users can initiate takedown requests, track progress, and receive status updates—all in a single, intuitive dashboard.
Client Conversion Rate
+30%
Stakeholder Satisfaction
100%
Building Brand Threat Monitoring Dashboard for Pinaca Technologies (Saptang Labs)
Sarvagya Threat Dashboard is a security platform that detects and mitigates online threats in real time. It helps brands monitor risks across social media, websites, and applications
Task Completion Rate
+13.3%
User Satisfaction
90%
Building Brand Threat Monitoring Dashboard for Pinaca Technologies (Saptang Labs)
Sarvagya Threat Dashboard is a security platform that detects and mitigates online threats in real time. It helps brands monitor risks across social media, websites, and applications using ML-driven classification and alerts. Users can initiate takedown requests, track progress, and receive status updates—all in a single, intuitive dashboard.
Client Conversion Rate
+30%
Stakeholder Satisfaction
100%
Process
My Design idealogy blends creativity with precision. From uncovering user needs to bringing ideas to life, I ensure every step is guided by empathy, research, and iteration. It’s about crafting seamless, intuitive experiences that truly resonate with users while aligning with business goals. Great design isn’t just about looks—it’s about solving real problems with thoughtful execution.
01
Research & Discovery
I start by understanding the problem, users, and business goals through research. This includes user interviews, surveys, and competitor analysis. Insights are synthesized into personas, journey maps, and key takeaways to guide design decisions.
Ideation & Conceptualization
Using research insights, I define the problem and explore solutions through brainstorming, wireframing, and prototyping. Feedback from stakeholders helps refine ideas, ensuring the best direction before moving to high-fidelity design.
02
Design & Prototyping
I create high-fidelity UI designs that follow usability and accessibility standards. Interactive prototypes allow for testing, while design systems ensure consistency. Collaboration with developers ensures seamless implementation.
03
Testing & Iteration
I validate designs through usability testing and data analysis. Feedback helps refine the product, ensuring it meets user needs and business goals. Continuous iteration keeps the design evolving and improving.
04
Process
My Design idealogy blends creativity with precision. From uncovering user needs to bringing ideas to life, I ensure every step is guided by empathy, research, and iteration. It’s about crafting seamless, intuitive experiences that truly resonate with users while aligning with business goals. Great design isn’t just about looks—it’s about solving real problems with thoughtful execution.
01
Research & Discovery
I start by understanding the problem, users, and business goals through research. This includes user interviews, surveys, and competitor analysis. Insights are synthesized into personas, journey maps, and key takeaways to guide design decisions.
Design & Prototyping
I create high-fidelity UI designs that follow usability and accessibility standards. Interactive prototypes allow for testing, while design systems ensure consistency. Collaboration with developers ensures seamless implementation.
03
Ideation & Conceptualization
Using research insights, I define the problem and explore solutions through brainstorming, wireframing, and prototyping. Feedback from stakeholders helps refine ideas, ensuring the best direction before moving to high-fidelity design.
02
Testing & Iteration
I validate designs through usability testing and data analysis. Feedback helps refine the product, ensuring it meets user needs and business goals. Continuous iteration keeps the design evolving and improving.
04
Process
My Design idealogy blends creativity with precision. From uncovering user needs to bringing ideas to life, I ensure every step is guided by empathy, research, and iteration. It’s about crafting seamless, intuitive experiences that truly resonate with users while aligning with business goals. Great design isn’t just about looks—it’s about solving real problems with thoughtful execution.
01
Research & Discovery
I start by understanding the problem, users, and business goals through research. This includes user interviews, surveys, and competitor analysis. Insights are synthesized into personas, journey maps, and key takeaways to guide design decisions.
Ideation & Conceptualization
Using research insights, I define the problem and explore solutions through brainstorming, wireframing, and prototyping. Feedback from stakeholders helps refine ideas, ensuring the best direction before moving to high-fidelity design.
02
Design & Prototyping
I create high-fidelity UI designs that follow usability and accessibility standards. Interactive prototypes allow for testing, while design systems ensure consistency. Collaboration with developers ensures seamless implementation.
03
Testing & Iteration
I validate designs through usability testing and data analysis. Feedback helps refine the product, ensuring it meets user needs and business goals. Continuous iteration keeps the design evolving and improving.
04
Skills
Skills
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Front-End Development
Front-End Development
Front-End Development
3D-Modeling
3D-Modeling
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
Leadership
Leadership
Leadership
Motion Design
Motion Design
Motion Design
Experience
Experience
Student Ambassador
Student Ambassador
Student Ambassador
Adobe
Adobe
Adobe
Nov 2024 - Present
Nov 2024 - Present
UI/UX Designer
UI/UX Designer
UI/UX Designer
Saptang Labs
Saptang Labs
Saptang Labs
Sep 2022 - Jun 2023
Sep 2022 - Jun 2023
UI/UX Design Intern
UI/UX Design Intern
UI/UX Design Intern
Design Brewery
Design Brewery
May 2022 - Jul 2022
May 2022 - Jul 2022
Milestones
Milestones
IBM Enterprise Design Thinking Practitioner
IBM Enterprise Design Thinking Practitioner
Adobe Certified Professional in Graphic Design and Illustration using Adobe Illustrator
Feb 2025 - Present
Feb 2025 - Present
Adobe Certified Professional in Graphic Design
and Illustration using Adobe Illustrator
Adobe Certified Professional in Graphic Design
and Illustration using Adobe Illustrator
Adobe Certified Professional in Graphic Design and Illustration using Adobe Illustrator
Oct 2024 - Oct 2027
Oct 2024 - Oct 2027
Adobe Creative Jam Winner PHX 24'
Adobe Creative Jam Winner PHX 24'
Adobe Creative Jam Winner PHX 24'
Nov 2024 - Present
Nov 2024 - Present
Shakthi ©2025 | Powered by Framer
Shakthi ©2025 | Powered by Framer